The New Meaning of “Keeping up with the Joneses”
In a ‘normal year’, USPS says 20% of consumers will move to a new residence. With the pandemic added in, experts are predicting an...
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DIRECT MARKETING JUICE BLOG
Dedicated to enlightening commentary and perspective on the best and worst of direct marketing including; direct mail, social, e-mail and more!
Here's how it works:
Each week, we complement, deliberate or rip direct marketing efforts that catch our attention, for your edification, education and thoughtful response. Why? Our business provides highly targeted customer acquisition data to direct marketers so they can better reach high potential prospects. We pay attention to this stuff by supporting good work and ‘junking’ bad pieces in the hope that they don't land in our mail box, in-box or social media feed again.
Why a Juice Blog:
You’ve heard of ‘juice bars’, but why a “juice blog"? Because we live and work in Florida (the largest orange producing state for orange juice in the U.S.), and we wanted to celebrate the awesome state we get to enjoy every day (weather, beaches, 85° in February, boating, kayaking etc.).
Additionally, this blog gives you the opportunity to rank your choice for 'Juiced' (great) or 'Not Juiced' (bad) direct marketing pieces we review. Simple click on your choice of the orange ranking at the end of each blog.
Our motto: Sharper targeting, Better content, Stronger offers, Accelerated marketing ROI !
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The next wave of COVID-19: death by a thousand cuts of unemployment health insurance loss
A story playing out in various forms across the country Jack Smith (obvious fictitious name) sat at the desk of his upper-class suburban...
America has changed since the last Census—have you?
Morphing of America I recently read an interesting summary in the Wall Street Journal, by authors Dougherty, Rigdon and Overberg,...
Why "Pulling the Plug" is Counterproductive
Pulling the marketing ‘plug’ to ‘plug’ your revenue hole is a sure way to de-energize your business for a post-Corona recovery. We get...
Positioning for Success in the Post-Coronavirus Recovery
Situation · The U.S. economy has slowed dramatically due to non-essential business closings and significant slowdowns and revenue...
Don't let your CRM suffer from "Dead Fish" syndrome
Question: What does an expensive customer relationship management or CRM system; with stale data inputs and 4-day old fish have in...
"More Saving, More Doing" |The Home Depot
An e-mail campaign hits before the holiday season and helps solve the 'honey, our kitchen needs a face-lift and fast' conundrum! Proposed...
SimpliSafe(R) gives a 'peaceful, easy feelin' in a simple direct mail piece
If you're thinking about a security system, SimpliSafe takes a comforting approach, unlike other security firms that focus on fright....
Scare Tactics that Scare
Nothing says "boo" like a deflated air bag, that car won't start sinking feeling in your midsection or the repair guy taking 15 minutes...
Porsche(R) Direct Mail Piece
Porsche goes all out to convince you that you're not really living unless you're driving a Cayenne. The only thing missing here is the...
Insurance "Ink"....or not!
Generic direct mail piece is good bedtime reading.......yawn! Assumed Target Market -Everybody in a zip code, probably with a house and a...
Shoe Horn Anyone?
Spring Time (or Lime) tries to go all Amazon.com, but steps in it big-time on Instagram! Proposed Target Market: -On-line male shoppers...
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